Google Analytics and Internet Advertising
Rotarex, SA, owner of the MLD website, has implemented Google Analytics to gather information that will help us provide users with a better MLD website and Internet experience. The analytics features implemented are used for display advertising, remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting.
Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network Ads using this link: Ads Settings.
Visitors can also link to the Google Analytics opt-out browser add-on.
Rotarex will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless you have robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.
Remarketing with Google Analytics
Rotarex will use Remarketing with Google Analytics to advertise online. Third party vendors, including Google, will show Rotarex MLD ads on sites across the Internet. You and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on a user’s past visits to the MLD website.
The Google Display Network Impression Reporting and the DoubleClick Campaign Manager
Rotarex and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.
Google Analytics Demographics and Interest Reporting
Rotarex uses data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics.